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High-tech coupon clipping creates big back to school savings

Clipping coupons is becoming a thing of the past, and savvy shoppers are going high tech to trim down costs. (Photo: CBS Austin)

Clipping coupons is becoming a thing of the past, and savvy shoppers are going high tech to trim down costs.

Mother of two and "Cha-Ching Queen" blogger Rachel Belkin has chopping back to school prices down to an art.

“These grocery stores, supermarkets, or things like that are doing their own apps, in addition to coupons,” Belkin says.

Before making a purchase, Rachel scours the web for the best savings.

She uses everything from coupon databases to cash back sites, and yes, even paper.

“I like to look through my coupons here and see what I have,” Belkin says. “But I'm also going to look on the coupon database to just see if there are any better coupons or more coupons.”

There are also instant rebate apps, like Ibotta. You simply select the product you purchased, scan the bar code, take a photo of the receipt, and get the money back on a gift card.

"The key is to plan out your shopping list first, and not base it on what's on Ibotta, because I find that you're going to end up spending more,” Belkin notes.

UT marketing professor Linda Golden has witnessed this shift in consumer behavior.

"The internet has brought a lot of change,” Golden says.

And it's not just the way people shop, but also what they expect.

“This is a culture now that has gotten very used to sales, and we don't like to buy at retail anymore,” says Golden.

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